About Us

About Susannah Peddie

Susannah Peddie is the creative force and founder behind Fred the Red, a design brand known for its quirky, custom-made clothing and unique artistic vision. With her bold creativity and passion for self-expression, Susannah has carved out a niche in the fashion world by blending personal storytelling, eco-conscious practices, and imaginative designs.

The Inspiration Behind Fred the Red

Fred the Red is more than just a brand—it’s a tribute to Susannah’s family and her roots. The name comes from one of the countless nicknames given to her by her father, inspired by her fiery red hair. The cardinal, a central symbol of the brand, honors her mother’s love for the striking red bird. Together, these influences shaped a brand that’s as heartfelt as it is distinctive.

An Artist at Heart

Susannah’s journey began with a deep love for design and self-expression. Growing up, she explored various artistic mediums, including clothing design, purse-making, and wall art. Her innate ability to transform everyday inspirations into extraordinary creations became the foundation of Fred the Red. Susannah’s designs are characterized by their vibrant colors, bold patterns, and playful yet elegant aesthetic.

A Commitment to Sustainability

At the core of Fred the Red’s ethos is a commitment to environmentally friendly practices. Susannah embraced a print-on-demand model, ensuring every item is made-to-order to eliminate wasteful inventory. This approach reflects her dedication to reducing the environmental impact of her designs while delivering high-quality, personalized creations to her customers.

Beyond Fashion

Beyond her role as a designer, Susannah is a storyteller who weaves her life experiences into her work. Each piece she creates carries a piece of her story, her humor, and her belief in celebrating individuality. She’s passionate about encouraging others to embrace their quirks and express themselves boldly through fashion.

Looking Ahead

With Fred the Red, Susannah continues to innovate, creating designs that inspire confidence and joy. Her vision is to grow the brand while staying true to her values of sustainability, authenticity, and creativity. Susannah Peddie is a designer who not only creates clothes, art and accessories, but also sparks connections—between her art, her customers, and the stories that make us all unique.